If you could only sell one product from your brand for the rest of time, which would it be? That product—the one that defines your brand, drives your sales, and customers can't stop talking about—is your hero product. And if you don't have one, you're missing the most powerful weapon in retail success.

You've built a strong brand in Europe. Your products are moving in stores. Your brand is respected across continents. Now, you're preparing to launch in the United States. You assume your playbook will carry over. It won't. Here's what you need to know before you spend a single U.S. media dollar.

Here's the brutal truth about launching a new brand in US retail: 85% fail within two years. That's not just a scary statistic; it's a $2 trillion graveyard of good products, innovative entrepreneurs, and wasted investment. But the surviving 15% know that brand awareness isn't a luxury—it's the difference between life and death in retail.

Radio advertising helped New Nordic’s Active Liver break through a crowded wellness market. Discover how the shift to audio tripled Amazon sales, doubled CVS performance, and delivered measurable marketing efficiency.

Your brand crushed it in Europe. Your products are flying off the shelves in Australia. But when it comes to cracking the U.S. market? That's a different beast entirely. Success abroad doesn't guarantee success in America—but there's a pathway that smart international brands are using to break through: America's booming podcast economy.

European success doesn’t guarantee U.S. retail traction. Discover cultural differences, media fragmentation, retailer expectations, and why audio advertising bridges the gap.

A Great Agency Doesn’t Replace Your Team—It Amplifies It. There’s a common misconception that hiring an agency means handing over the keys to your brand. But the best agencies don’t take over. They plug in.

In a media world saturated with digital, some of the most effective retail results are still driven by “traditional” tactics. Yes, we’re talking about offline media—radio, print, and TV—and if you’re trying to win at retail, these channels are more important than ever.

Marketers chase ROI like Olympians chase gold—and new data shows a clear champion.

According to Nielsen's latest Marketing Mix Modeling (MMM) study, radio advertising outperformed every other medium in return on ad spend (ROAS). With an average ROAS of $12 for every $1 spent, radio beat out TV, digital, and even paid social.

Audio advertising is quietly driving major results for DTC brands. From local radio to host-read podcasts, find out how this high-ROI channel cuts through the noise and boosts retail sell-through.

Audio advertising is underused but highly effective. Learn why it deserves a leading role in your media mix—and how it drives retail and omni-channel results

Think radio is dead? Think again. We bust the top myths about radio advertising and explain why emerging brands are using it to grow retail sales and brand awareness.

New Nordic’s radio-powered retail breakthrough is turning heads at CVS and beyond. Discover how a bold audio strategy, crafted by Retail + Response, helped Active Liver achieve record sales—and opened the door for nationwide expansion.

Discover how traditional media can drive retail success in Episode #82 of The Road 2 Retail podcast featuring Buck Robinson, CEO & Co-Founder of Retail + Response. Learn strategies to boost brand awareness, accelerate sales, and maximize your advertising investment. Listen now.

New Nordic Inc. taps Retail + Response as US Agency of Record (AOR) for North American expansion.

If I only had a dollar for every time I’ve heard something along these lines from a client: “I was so impressed when this big agency came in to wine-and-dine us - even the President of the agency was there! But then once we signed the contract and started working together, one by one, all of the senior people suddenly disappeared and a team of junior folks moved in to handle our account. When our budgets didn’t grow fast enough, eventually it became hard to even get a call back from the junior folks…”

When launching a Consumer Packaged Goods (CPG) product in the United States, businesses often face the temptation to repurpose commercials and advertisements that were originally created for other markets. However, this approach can be a critical misstep. Tailoring advertisements specifically for the American consumer is essential to ensure successful engagement and conversion. Understanding the importance of localizing content to meet the unique tastes, values, and preferences of the U.S. market can make all the difference in a product's launch success.

The Retail world is, in a word, BRUTAL. It’s the epitome of “dog eat dog,” with tens of thousands of new upstart brands vying for limited shelf space, all while jockeying for attention against the larger, entrenched brands with their marketing warchests. Industry research puts the failure rate of new CPG brands at around 85%, which is why when it comes to successfully launching your product, you’re not only competing against, the marketplace… you’re competing against the clock.