When launching a Consumer Packaged Goods (CPG) product in the United States, businesses often face the temptation to repurpose commercials and advertisements that were originally created for other markets. However, this approach can be a critical misstep. Tailoring advertisements specifically for the American consumer is essential to ensure successful engagement and conversion. Understanding the importance of localizing content to meet the unique tastes, values, and preferences of the U.S. market can make all the difference in a product's launch success.

The Retail world is, in a word, BRUTAL. It’s the epitome of “dog eat dog,” with tens of thousands of new upstart brands vying for limited shelf space, all while jockeying for attention against the larger, entrenched brands with their marketing warchests. Industry research puts the failure rate of new CPG brands at around 85%, which is why when it comes to successfully launching your product, you’re not only competing against, the marketplace… you’re competing against the clock.