New Nordic’s radio-driven marketing success, powered by Retail + Response, paves the way for record sales and growth at CVS
Anaheim, CA – Mar. 20, 2025 – At this year’s Expo West conference, where over 65,000 attendees explored 16,000 exhibitors, one booth stood out: New Nordic Inc. The Swedish health and wellness company has long been a fixture at the event, but in 2025, it arrived with a new level of momentum—thanks to a high-impact U.S. radio marketing campaign developed in partnership with Retail + Response that turned Active Liver into a retail success story.
The result? Record-breaking sales at Amazon and retail giant CVS, one of the country’s leading pharmacy chains, and a pivotal moment in New Nordic’s retail expansion.
CVS Sees Explosive Growth and Asks, "What’s Next?"
With the success of Active Liver, CVS expanded its partnership with New Nordic, bringing in additional products, Hair Volume and Hair Gro, across 4,000+ stores in 2024. With in-store sales steadily climbing month over month, CVS executives took notice.
“The CVS senior buyer actually came by our booth with a smile and said, ‘Wow, it’s going so well … What’s the next product we should launch together?’” explains Jan Petersen, General Manager of New Nordic USA & Canada.
New Nordic increases retail partnerships even further
“Following the CVS success, we are seeing success in getting more distribution points in the US now. Another retail giant recently listed our Active Liver products after noticing the advertising and double facings at CVS”, Jan Petersen continues.
“Our radio advertising campaign, crafted with the expertise of Retail + Response, has driven demand and helped shape our retail growth,” says Petersen. “This is a perfect example of how brands and retailers can collaborate to grow a market.”
About New Nordic
Founded in Sweden, New Nordic is a leading global health and wellness brand dedicated to delivering high-quality, science-backed supplements. With a commitment to natural ingredients and innovation, New Nordic products are trusted by consumers worldwide for their effectiveness and sustainability.
For more information, visit www.newnordicusa.com.
About Retail + Response
Retail + Response specializes in leveraging audio advertising to boost retail sell-through for emerging brands. With over 30 years of experience, they craft strategic media plans and compelling messaging that drive consumer awareness and sales. Their customized approach has helped countless companies scale from initial traction to national distribution, delivering growth and confidence in today’s competitive market.
💡 Ready to See What Strategic Audio Can Do for Your Brand?
If you're an emerging brand looking to break through at retail—or struggling to scale your in-store presence—we can help. Just like we did with New Nordic and Active Liver, our tailored audio strategies drive awareness, foot traffic, and sell-through.